Odisha, a land known for its deep cultural heritage, spiritual devotion, and unwavering faith, finds its eternal identity in Lord Shree Jagannatha. With His divine blessings guiding our path, we carried forward our mission of reaching every household—spreading fragrance, purity, and a sense of devotion from village to village across the length and breadth of the state. Through consistent dedication, quality assurance, and the unconditional love of the people of Odisha, Rathyatra Agarbatti soon became a household name. The increasing demand from our loyal customers led us to expand rapidly, building a robust network of more than 400 distributors that covered almost every corner of Odisha.

As our vision grew stronger, so did our responsibility to expand beyond incense sticks. To streamline operations and make our presence felt in the corporate world, we incorporated ourselves as JPJ Industries Private Limited in the year 2014. This transition marked not just a change in our structure but also a renewed commitment towards innovation, quality, and sustainability.

Staying true to our values of purity and authenticity, we diversified our product portfolio and proudly introduced Rathyatra Pure Ghee in Odisha. This product was launched with a conscious focus on being organic, natural, and eco-friendly, keeping in line with our philosophy of offering only the finest and most trustworthy products to our customers.